October · This Day in Africa
October 27
1971 — Congo Becomes Zaire
▶ Watch the 60-second film On October 27, 1971, President Mobutu Sese Seko renamed the Democratic Republic of Congo "Zaire." It was the centerpiece of his authenticité campaign, a drive to erase colonial influence and forge an African identity in its place. The renaming reached far beyond a word on a map: colonial cities were Africanized, the Congo River itself became the Zaire River, and citizens were ordered to drop Christian names for African ones.
Mobutu led the change himself, casting off "Joseph-Désiré" for a name meaning "the all-conquering warrior who goes from triumph to triumph." The name Zaire stood for 26 years, until his fall in 1997 restored "Congo," a reminder of how completely one act of renaming can rewrite a nation's identity.
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